Get live stream ready! Whether you're a musician, artist, teacher, event organizer, or studio owner, adding an online component to your event opens up a whole new world of opportunities—and audiences.
We here to support the vital connection between artists and their communities. Live stream and online events are just the beginning.
Step 1: Find a Venue
Establish a space for the performance. Whether you have a professional production studio or you're broadcasting from your living room, consider the following:
- How much space do I need for equipment?
- Do I want to invite a small live audience in addition to the live stream?
- Does the venue have internet?
Step 2: Book the Performer and Pick a Date
Once your venue is set, book your performer(s). Think outside the box—there's no need to limit the show to one musician or guest speaker. What type of performances will engage your audience?
Nail down a date that works for the venue, performers, and production team. While live concerts and events are typically held on weekends, you can be more flexible with live-streamed events since a viewer can tune in from anywhere. Consider your audience demographic, talk to your team, and establish a date and time that's desirable for all parties.
Step 3: Select Your Streaming Platform
There are a lot of streaming options out there, so select a platform that's going to work for you and your audience. Social media streaming is usually free for the host and visible to the public, while many paid platforms offer the option to make your live streams private. If you want to record the live stream for later use, make sure to pick a platform that has that capability.
Social media platforms like Facebook or YouTube Live offer easy access to existing followers while attracting new viewers if your page is public. When using social media, keep in mind that anyone can access the live stream for free, so consider setting up an event page where people can actively contribute while tuning into the live stream.
Choosing a platform such as Zoom or GoToWebinar for streaming event content ensures that patrons are paying to watch the live stream. With this type of set up, create an event listing for attendees to purchase admission ahead of time. After payment, attendees are provided the URL to tune in.
Step 4: Set Up Your Event Page
Once your location, talent, and streaming platform have been chosen, create your Brown Paper Tickets event.
See our article Strategies for Online Events for event set-up tips.
Step 5: Marketing and Promotion
Time to get the word out about your event! Check out some of our tried and true online promotion resources, or schedule a free phone consultation with one of our Promo Specialists.
Online Promotion Resources
Step 6: Production
Arrive at the venue early on the day of the event to make sure everything is in order.
- Ensure that all equipment is functioning. Check in with your audio and studio technicians.
- If you've chosen to record the live stream for later use, make sure the person managing the live stream is familiar with how to record.
- Perform a few tests to ensure that your internet connection is strong and the audio and video are smooth and not glitchy.
Internet Connection - Live Events
It's crucial to your online event success that you have a strong internet connection. Test the live stream from the location at least one hour prior to the performance.
Engage with your audienceReach out to your followers and any patrons that purchased advance tickets to remind them that the event is starting soon.
If you created a page for viewers to provide contribution or tips in real time, make sure they have access to it! Share the link in the live stream title, description, or comments.
Step 7: Thank Your Audience and Schedule Your Next Event
Once your live event is over, follow up with folks who contributed or attended the viewing with the Email Your Attendees tool.
If you decide to have a recurring studio session, you can duplicate the details from your initial live stream setup to expedite event creation.