Use Facebook Groups to Promote Events

Facebook groups are an effective way to share your event with a broad audience. There are many types of Facebook groups out there, each with their own set of rules and guidelines.

Facebook Groups to Focus On

There are two primary types you want to look out for. 

  1. Local “events in my area” groups

  2. Fan groups related to the event you are producing

You can search for groups by keyword, such as “live music,” “theatre,” “musical theatre,” “classic cars,” etc.

Right Group for Your Event?

  1. Is it specific to your local area? “Seattle live music” will show your event to many more potential ticket buyers than a national “live music” group.
  2. Is event promotion permitted? Some groups encourage members to post events, while some groups ban the practice outright. Check the group rules, and see if anyone else is posting events before you add your event.
  3. Is the group relevant? The last thing you want is to promote your event to a group of people who have little to no interest in it. Check the group description and content to make sure it’s a match before you post anything.
  4. Is it active? If the group hasn’t had any posts for weeks or months, or it looks like it’s just one or two people posting sporadically, it’s not worth your time.

Content Best Practices

  1. Tailor your posts to fit the group. Keep writing clear and straightforward, and make sure the tone matches the specific group. Some groups are more casual in their presentation of events, and some are more formal.
  2. Include your ticket link and/or your Facebook event link. Make it easy for group members to purchase tickets if they are interested in your event.
  3. Avoid posting in all your local groups simultaneously. If you’re a member of multiple local live music groups, post in them over a period of a couple days.

For Example: If you post in five groups at once, people who are members of multiple groups will get five notifications at once, which comes off spammy.