These days, Instagram is the go-to social media platform for event promotion and engagement. Brand yourself like a pro with these best practices:
1. Business Account
Come up with a theme or angle to promote your event/account to potential followers. Draw inspiration from your favorite influencers or research similar successful accounts.
For example: choose a consistent color scheme, filter, and image angle aesthetic. This will keep your account looking cohesive, professional, and interesting.
2. Bio Link
Including the words "link in bio" on every post is the best way to share the link.
3. Speak to Your Audience
Engagement is a key component to successful Instagram marketing. Commenting on relevant images within specific hashtags will get you noticed by potential followers. They will see the comment, view your account, and may choose to follow you based on your (excellent) content.
Research your target audience and relevant hashtags for your event. Hash-tagging your images with precision and intent will build followers and get your event noticed.
When selecting Hashtags and branding your content, ask yourself:
What hashtags are the most relevant to my event?
What are some techniques that my favorite successful accounts utilize?