Twitter is a powerful tool to get the word out about your event. Here are 3 easy steps to leverage engagement on the platform.
1. Create a Unique Event Hashtag for Your Event
Keep it short, simple, and clever. This will allow people to engage while at the event and assist you with promotion. Unique hashtags streamline tweets and questions and help you engage with your fans and attendees.
Research trending (and relevant) hashtags that fall in line with your event and utilize them within your tweets to boost views and gain followers.
2. Share Visual Content
Images stand out from the crowd. A 2019 study conducted by buffer.com showed that tweets with images received up to 18% more clicks, 89% more favorites, and 150% more retweets.
Tweet high-quality, creative content.
Engagement is a huge factor in building your brand on Twitter. Consider yourself a brand ambassador for your event.
Leave no tweet behind. Ask questions, answer questions and thank attendees for sharing content about your event in addition to favoriting and retweeting. It is a key component, and goes along way toward establishing a following.