Improve Your Event's Details and Description

Your event's details and description give the first impression of your event--make it a good one! Use these tips to spruce up your page and capture attention. 

Event Name

Make your event name compelling and clear. If it’s a common event name, such as "The Nutcracker” add a short identifier so it stands out. For example, “The Nutcracker at Jefferson High.”


Events have two description fields. The Short Description appears in search results; however, it will not be present on the event selling page. The Full Description appears on the event page, giving you the opportunity to include important event details, embed HTML code, and really sell your event.

Pro Tip:

Vary the short and full descriptions to boost your Search Engine Optimization efforts.

Short Description

A compelling Short Description is ideal because it appears in search results, our weekly event mailing list, and in third-party event listings and event calendars. It should be a summary of the Full Description with intriguing highlights to sell attendees on why to attend.

Full Description

A robust Full Description can give potential fans all the information they need.

  • Add links to performers/articles/stories along with your event flyer.
  • Incorporate your value proposition or elements from your press release to draw journalists’ attention.
  • Use bullet points so online audiences can easily scan it.
  • Utilize HTML in the full description to make your event pop.

HTML for Event Full Descriptions

Make your page visually compelling with HTML tags and embedding.

  • Event text can be turned into hyperlinked text. Link URLs from relevant, descriptive words or phrases.
  • Embed videos of performances or interviews to capture attention.
  • Link to performers’ interviews, articles, and social media sites to help bolster name recognition and expand your network.

Want to use HTML? Check out our article Format Your Event Details Using HTML