A Press Release is a resource document to provide the media with formal information about your event. The document should be no longer than 1 page and contain relevant information to your event.
- Don’t forget the 5 W’s: who, what, when, where, why!
- Include assets such as photos, logos, or videos.
- See our Media Release Resource Guide for tips.
Add Value to Your Press Release
Highlight your event’s unique value in your Press Release to make it stand and draw attention.
What Sets Your Event Apart From the Rest?
- Does the event fall on or around a holiday?
- Is a well-known celebrity appearing at the event?
- Are there popular, local organizations or charities involved with your event?
- Are you offering free or limited-edition swag?
- Is this a one-time-only or a one-of-its-kind event?
- Do you have beautiful or engaging visuals to draw people in?
How to Find Media Contacts
Determine which journalists and outlets to contact based on your demographic and audience. Start with those in your vicinity, related to your event, or that have major followings within the community.
You can locate contact information on most news source websites near the bottom of the page. Look for a link that says "Contact."
Press Release Communication Tips
Avoid "To Whom It May Concern," – personalize it! Stay away from cc and bcc.
Look up media professionals to see what they have written lately. If you can relate your event to a topic they have recently covered, they are more likely to be interested.
- Make the subject line engaging and specific to peak the interest of the editor, journalist, or media person.
- Paste the press release into the body of your email so it can be read without having to download a document.