While press releases rely on narrative and quotes, media alerts are more concise and to the point. Media alerts use the same general template as press releases, but they are structured like a formal invitation or calendar listing. They should include the important details of the event, including the date, address, and type of event.
Tips for Media Alerts:
- Keep it straight to the point with event details
- Use bullet points
Positive Results from Media Alerts include:
- Journalists write a full story or a column on your event
- Your event is featured as a "Top Pick" on a calendar listing or "What's Happening" section
How to Find Media Contacts
Determine which journalists and outlets to contact based on your demographic and audience. Start with those in your vicinity, related to your event, or that have major followings within the community.
You can locate contact information on most news websites near the bottom of the page. Look for a link that says "Contact."
Media Alert Communication Tips
Avoid "To Whom It May Concern," – personalize it! Stay away from cc and bcc.
Look up media professionals to see what they have written lately. If you can relate your event to a topic they have recently covered, they are more likely to be interested.
- Make the subject line engaging and specific to pique the interest of the editor, journalist, or media person.
- Paste the press release into the body of your email so it can be read without having to download a document.