Leveraging Online Event Calendar Feeds

In this new world of growing online event content there is a unique opportunity to expand your audience beyond your physical location.  

In addition to many of the tried and true promotional tactics that apply to most events, online event calendars have become an important new resource for streaming events. 

See Promote Your Online Event for additional marketing ideas. 

Brown Paper Tickets Online Events Category

We've created a feed for ticket buyers to find online events without the restriction of their location. When users select "Online Events Only" on the Brown Paper Tickets search page, all online events becomes available. 

Tip: Be sure to include your location and event timezone in your event description.

How to Add Your Event to the Online Category 

  1. Log in to your Brown Paper Tickets account
  2. From the Account menu, select Manage Your Events
  3. Click GO! next to the event title
  4. Select the Search tab from the dark gray bar
  5. Under Categories, select Online / Streaming / Virtual
  6. Click + Add this Category
    • Feel free to add other categories, it'll help your SEO

Event Calendars

We've seen a lot of Online Event specific lists crop up recently. It's a great way to share your event with new audiences looking for something to do. Just follow the links below to see if they are accepting submissions.

Note: These are largely geared towards music events.