Add a Facebook Pixel to Your Event Page

You work hard to promote your events, but how do you know if your efforts are paying off? Facebook Pixel is a robust marketing analytics tool that can measure the effectiveness of your advertising campaigns. When installed, you can track a visitor’s interactions, including views or purchases on your Brown Paper Tickets event page.

You must have a website and a Facebook Business Account to use Facebook Pixels.

Once you have a Facebook Business Account, create and install a Facebook Pixel through Facebook Ads Manager. This article will take you through the process.

Add Unique Pixel IDs to Individual Events

Have your Facebook Pixel ID number on hand before you begin. The Pixel ID is found in your Facebook Ads Manager.

  1. Log in to your Brown Paper Tickets account
  2. Go to Manage Your Events
  3. Click GO! next to the event you want to track
  4. Click Settings
  5. Paste the Pixel ID into the box labeled Facebook Pixel ID
    To track ticket purchases, Fast Checkout must also be enabled. Otherwise, the Pixel will only track page views. Select Fast Checkout from the list of checkboxes near the bottom of your event's Settings tab.
  6. Scroll down and click Save Changes

Add a Default Pixel to Your Account Settings

You can save a pixel as an account default so the same pixel is automatically added to your future events.

  1. Log in to your Brown Paper Tickets account
  2. Select Account Settings from the left side menu
  3. Scroll down to Settings
  4. Paste the Pixel ID (note: not the tracker code) into the box labeled Facebook Pixel ID
  5. Click Save Changes

Questions About Event Promotion?

Did you know we have a Promo team that will advise you on how to best promote your event, sharing tools, resources, and media lists with you for free? Email promo[at]brownpapertickets[dot]com if you have any questions about Facebook Pixels or just need promotion advice.